Exploring the creative potential of new type technologies

British Standard Type creates, publishes, and distributes retail and custom typefaces. Established to explore the creative potential of new type technologies. From artistic commissions to global brand launches, we provide enduring, effectively crafted digital tools for typographic communication.

Typefaces

Our approach is based on the exploration and understanding at the intersection of technology and craft, coupled with the team’s knowledge of typographic history and contemporary design. British Standard Type develops progressive and distinctive typefaces that move the type design discourse forward.

Services

Driven by an understanding of the power of custom type as an ownable and valuable central asset—one that is carefully tailored to convey character, meaning, and intent. We work with independent start-ups to multinationals, from artistic commissions to global brand launches.

For these commissions, we offer a wide range of typographic services including the creation of new typefaces, variable fonts, logotypes and iconography as well as modifications to existing typefaces. This can range from modifying a few characters to adding new styles—or whole alphabets like Cyrillic or Greek. All typefaces are published fully optimised for print, web, and mobile environments.

Studio 6, Third Floor 22–27
The Oval London, E2 9DT UK

Site Design: Spencer Fenton
British Standard Type is a trading name of Spencer Fenton Limited